Rowan is a moderately popular girls' name in United States, ranking #331 in 2015 with 989 recorded births. The name reached its all-time peak in 2018 with 1,459 births ranking #212. Since 1996, the popularity has increased by 577.4%. In 2015, approximately 1 in every 1,805 girls born was named Rowan. STABLE Recent data shows the name is currently stable.
Rowan is a strong modern favourite with both Celtic and nature associations. It feels clean, balanced, and very wearable.
The name succeeded because it sits neatly between traditional Celtic naming and contemporary tree-name style. That dual appeal has made it especially durable and broadly liked.